Category arquitectura web

Auto Links Optimizer Tool: Improve your SEO and Interlinking architecture

Celebrating the 3 years since Safecont was born we launched a new breakthrough functionality, we present “Links Optimizer”. The first SEO tool that will tell you in a completely automatic way, how to optimize the architecture and interlinking of your website, so that you get the maximum benefit from your linkjuice.
Optimize your architecture 100% with Links Optimizer. What architecture should you choose? This will no longer be a problem.

As there are a great variety of web types, types of architecture and different business / product decisions, the complexity of developing a tool for this function is enormous. But there is no doubt that it was something that SEOs needed, an analytical and objective way of developing an SEO architecture and an interlacing system between the pages of our domain.
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New feature: CRAWL STATS a free SEO crawler with Safecont

We are pleased to announce that we bring news and this does not stop.
It is already official the launch of “CRAWL STATS”, you have available and completely free of charge a crawler included in all Safecont accounts. 

A new tab appears in your user dashboard. Once you update or launch an analysis, you will have information and data on crawling, with listings for each type of URL, and other metrics. Until you update your analysis, the data will not appear.
 
In the main screen of the tab you will see “Crawled stats” a summary of the state of the domain with a pie chart and some very interesting information:
 
 

Unique indexable pages


Non-indexable pages


Pages that give a code other than 200 (301, 302, 404, 500, …)

 

Crawlable pages over the limit that you have put to the analysis (you may have launched an analysis on 5,000 urls, but our crawler has found more pages)

And a great novelty our Crawl Score: A metric created by us, which evaluates the difficulty that bots find to crawl our domain and find all the indexable urls, taking out a single metric weighted by the weight of each level according to importance. Further down on the same page, you have the “Crawled URLs per level” graphic where you have the information of each depth level.


 
All this information is downloadable in CSV where you will have many more details with which to work as your index / follow status, where the url was found, where it points, status code, your pagerisk, similarity, pagerank, hub value, authority value, the semantic cluster to which it belongs, and much more:

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Then you will find 3 boxes with more information:
 
 

Non indexed URLs: With information of redirections, noindex and other circumstances that can make a page not indexable. Clicking on any will go to the detail page with the full list of urls that compose it and other relevant data.


Non 200 status URLs: Where
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Ranking pages: Hubs and Authorities

This week we are still talking about web architecture, and how we can work on it through Safecont.
One of the least known parts of our tool is the page listings of a domain by Hub or Authority scores. Although we do not usually mention them much in our videos, these scores also serve to measure the importance of the pages of a domain and improve the architecture of a site in an alternative to the typical Pagerank algorithm.

While Pagerank focuses on sorting the pages by the probability that they are visited at random, the HITS (Hyperlink-Induced Topic Search) algorithm is based on the idea that there are two types of pages on the Internet:

Hub-type pages are those that, although they do not provide much information on a topic, link to the pages that do.
Authority type pages are those that contribute content on a topic to a website and are therefore linked by many Hubs pages related to that topic.

It is necessary to emphasize that the two types of value (Hub and Authority) are not exclusionary. The main page of a site usually has high scores in Authority (it is linked from the whole site) and Hub (it links to many pages with high Authority scores). Let’s see how we can use these scores to improve the structure of our site.
We have placed the page listings by their Hub or Authority score in the “Architecture” tab of our tool. In that section you can find two links to the lists of URLs ordered by their weight as Hub and as Authority. Let’s see some examples:
Example: eu.billabong.com
This website is the online store of one of the surfing fashion brands. If we look at your list of Auths we see the following:
As you can see the root has a high Auth weight, this is logical because it is linked from most pages of the site. However we see a curious thing, the Hub score is very low.
Normally it would have a score close to 1.0 because the usual in an e-commerce is that this page
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Content Architecture and internal linking in SEO


One of the most important tasks a SEO must perform is the correct distribution and organization of the contents published in a domain. And this is true for several reasons:

Usability: Optimization of navigation and user experience
You must prioritize the pages according to their importance and / or meaning of grouping
You must speed up and facilitate crawlers or search engine spiders tracking and indexing

It may seem simple at first but in practice it is not usual to find good examples of web architecture.
Within this work there are different types of actions to be performed, in this article we will focus on the distribution of pages at different depth levels and the internal linking that will be carried out between them.
About depth levels, there is an old principle in SEO that says “you must have your content accessible to less than three clicks deep from the home”. Although this principle has been outdated, because the search engine spiders that track the network are much more powerful. Even so, it is still a good recommendation whenever possible to reduce the depth levels to the minimum possible. The SEO explanation to this …
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